There are plenty of lighting techniques an experienced professional photographer has at his disposal in order to create creative images.
However, when creating portraits of people there are fewer lighting techniques a photographer has to master in order to bring the best out
of people while making them look beautiful. Women for instance want to have their skin to look smooth & soft. So employing a harsher type of lighting
certainly wouldn’t make a photographer many friends. A commercial type of lighting may work very well for fashion photography or other
commercial applications but not necessarily for people photography.
Personally I use lighting techniques that will flatter the skin and put a lot of accent into the eyes while bringing dimension & depth into the portrait.
I think these techniques are paramount in order to create portraits where clients will be very pleased with how they look!
This is the reason why so many people come to see me for their portraits – They trust I will do my very best to make them look good!